Is Seth Godin a Visionary or an Exception?
By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: […]
View ArticleDoes a Publisher’s Brand Equity Translate to the Digital Age?
By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ […]
View ArticleBuilding an Author Platform from Scratch
• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella […]
View Article21st Century Brand Management: How the UK’s Chorion and Coolabi Cash In on...
By Sarah Weinman An author’s career trajectory generally goes something like this: he or she writes books which are represented by literary agents who sell […]
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